Our new campaign for the Dutch Automobile Association
This new campaign for the ANWB celebrates magical memories for anyone who ever went on a road trip as a child.
The first TVC brings back heart wrenching goodbyes to Summer loves in France, accompanied by the well known “Une Belle Histoire” by Michel Fugain.
The second TVC shows the backseat magic: your parents playing music in the front of the car while being amazed of the lights and trees that go by as a child.
Our Sophie van der Perre shot the accompanying print campaign.
Let’s take the long road.