THE BEST AD EVER, directed by you
Together with Asus and Superheroes we embarked on a fantastic journey for this very unique commercial. We travelled to the US and asked New Yorkers to come up with THE BEST AD EVER. Featuring a stranded Matt & Betsy, a dancing T-Rex, an international car-model called Renaldo(!), a couple of aliens and even Nils Gerbens himself if you look close enough, this new ASUS ZenFone 3 campaign film was effectively directed by you.
The ‘streetsourced’ campaign centers on positive potential and empowering people to become anything they want. To put this into action, people on the streets of New York were invited to become the film director, and help launch the ASUS ZenFone 3 to a global audience.