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Bijenkorf

Hello Beautiful

Credits

Director

Anne Claire de Breij

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Hello beautiful! Anne Claire de Breij brings these two words to life for Bijenkorf’s new campaign, celebrating diverse and individualised beauty. By encouraging people to share compliments more freely, Anne Claire was tasked to capture in pictures and on film moments between strangers exchanging compliments. On a mission to¬†encapsulate these sincere and authentic reactions, she couldn’t have asked for a more suitable directing debut.