Better Starts Now
Personally we consider this one of our finest pieces of 2014, it was so much fun to work on this commercial for CITIZEN!
The idea of recreating an accurate Japanese watch factory in the Netherlands is crazy, imagine a Japanese production company recreating a Dutch cheese factory… But together with production designer Rikke Jelier and his team we pulled it off.
Lex Brand used 6 different camera’s to make all periods look authentic, and colourist wizard Jean-Clement Soret (MPC) gave all eras their own look.
The film got picked up in global media big time; we hope you enjoy it as much as we do!