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Citroën
CITROEN C5 | LES ÉGOÏSTES
If helping others, sharing, kindness, and generosity are not part of your habits, this campaign is not for you. Four years after the launch of the Citroën C5 Aircross, Citroën is launching a restyled version of the vehicle with a new campaign: Les égoïstes (The Selfish) in collaboration with its agency BETC.
Far from the individualistic behavior often represented in the SUV category, the car brand chooses to go against the status-quo by carrying a different vision: well-being for all passengers rather than pure performance and collective rather than individualism.
