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Das Handwerk
Is this still Craft?
Das Handwerk, the German craft association, teamed up with Heimat and a selection of our directors to pay homage to the art of craftsmanship. Portraying the creators of the future, the campaign consists of various portraits bringing to life a fresh perspective on craft. The various directors, including Johan Kramer, Noël Loozen and Emmanuel Adjei, were equally challenged to add their distinct visual and narrative style to the film, crafting a tailored approach per artist.
The campaign puts five authentic craftsmen centre stage, brand ambassadors who embody traits of modern craftsmanship. More about some of them below.
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Architect and carpenter Gunnar Bloss experiments with robotics and 3D printing. Directed by Emmanuel Adjei.
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Jimmy Pelka, mechanic and tuner, has a need for speed. Directed by Noël Loozen.
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Eric Wrede works for a progressive culture around death. Directed by Johan Kramer.