Over the past year, Lotte has really managed to carve out a very distinct signature for herself. Hers is a voice that is irreverent to any trends in fashion, art or commerce, and above all, is unapologetic in both its visual identity and message. What you see is quite literally what you get with Lotte, whose images are filled to the brim with beautiful stories and energy, genuine characters and an abundance of stunning colours and positively lack any artificial layers.
The wonderful team of Filling Pieces decided that Lotte’s signature would be the perfect match for their brand and ventured to tour around Iceland for a week to shoot this new campaign. The result is a campaign that stands out in its pure beauty and genuine feel and was featured exclusively on i-D UK.