Isa Boulder



Art Direction

Merel Korteweg


Softcore is a personal, intimate and luscious exploration of female characters and sexuality. It is empowered by the statement of the Isa Boulder, a young Indonesian brand ran by two women who’s work has an underlining rebellious streak and an intention to design for women dressing merely for themselves, against the patriarchal stereotype constructs.

Aiming to create an intimate and evoking setting this story is shot in an observant manner, with minimal interventions from the outside, exploring the beauty and the tension of the moment, with a screen set to broadcast classical softcore content by the side of the camera during the whole duration of the shoot.