Play
Leica
Soul
Told between wars and loves, this is an engaging story of a photographer narrated from the unusual viewpoint of the lens of his own camera. Shot in black and white, the movie sports unconventional angles and, sometimes, deliberately blurred images, as if the camera was held in the photographer’s actual hand or slung round his neck.
The first Brazilian campaign for Leica, the legendary German camera company, was developed for the launch of the M Monochrom digital camera and to introduce the single brand concept store in São Paulo. Soul has won the Golden Lion for Cinematography, the Silver Lion for Direction and two Bronze Lions for Editing and Art Direction, all in the Craft category. In the Film category, one of the most fiercely contested, Soul took the Silver Lion in the Retail Stores segment.