Martinez Brewing Company
The first campaign for the best beer in the world
It’s a very well-kept secret in Barcelona and in some of the finest international hotels around the world: the wonderful beers from the Martinez Brewing Company.
Founder and Head Brewer Ramon Martinez has an unwavering obsession with quality and provenance, using exotic yeasts, rare hops and exciting malts. To announce his three special beers – Imperial, Amarillo and Simcoe – , he commissioned Johan Kramer to write and direct a few no-nonsense commercials. The shorts are a tribute to his great-grandfather Ronny, who started the homebrew tradition in Catalunya a long time ago.