As a father of two daughters, Johan felt a strong urge to participate in making this campaign for Plan Nederland, created by advertising agency Dawn.
This year Plan focusses on the relationship between fathers and daughters, and we tried to get as close as possible to them!
The opening video is one of the TV Commercials: “Teach her how to fight”
We found 50 fathers and daughter of all walks of life and asked them to film themselves while they were singing a long to their favorite tunes, brushing their teeth, doing sports, dancing, and all these things fathers and daughters like to do together.
Out of all this material we cut three TV commercials and eight online films, that can be seen on the www.dochters.org website.
You are her first love
Stay with her as she grows up