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First ever live-streamed TV commercials

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Anomaly Amsterdam

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At Halal, we love to pioneer. On Thursday April 20th, we did a cutting-edge project that was never done before. We shot the first (!) ever live-streamed commercials in The Netherlands. They were all shot on mobile phones and directed by Johan Kramer.

On this day T-mobile was chosen as the best tested network of the year. To celebrate this, our friends at Anomaly came up with a bold idea: let’s test the network. Together, we came up with lots of scenes happening all over Holland on Thursday night. With the technical help of Next Empire, we managed to make this innovative event happen.

Johan Kramer directed  from the HQ in Hilversum all the different people and crews involved. From the 72 year old Rita driving a kart for the first time in her life in Eindhoven to a  bunch of students dunking with teddy bears and old shoes in Groningen.

Well you know, Halal loves to keep breaking the boundaries of traditional advertising. Let’s go!

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