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Arne Toonen

director

Let’s start at the beginning: nine months after his parents had the intercourse, a beautiful little baby was born, which they looked at with adoring eyes and decided right then and there to name after the Swedish motocross hero Arne Kring. Three years later they moved to Los Angeles CA, where Arne spent one marvellous year. The seed may have been planted there, but if asked about it, Arne recalls the exact moment when his dad took him to the movies to see Return of the Jedi at the age of 8 as the moment where he decided he wanted to become a filmmaker. Of course there was that short period of time where Arne, at the age of 11, wanted to become Marty McFly, but other than that he was quite determined in his way to becoming a successful movie director. (Even the moment he popped his cherry is movie related: it happened after – yes after, not during, they watched the whole thing first – watching Terminator 2 on VHS with his girlfriend.)

 

>>>Fast-forward>>>

 

In 1999 Arne graduated as an artist from Art School in Arnhem, after which he went on and studied at the NFTA, where he graduated as a fiction director in 2003. If you were looking for a red thread in his work, this would be that all of his movies – whether 30 seconds or 100 minutes long – are like little worlds on their own. The characters living in those worlds spring directly from Arne’s wondrous mind and are meticulously placed into those worlds. In there, what they all have in common is their colourful and eloquent nature. You could say Arne is as much a visual director as he is an ‘actors’ director.

It causes for a distinct style that hasn’t exactly gone unnoticed, and rather has been praised many times over. His first feature film Dik Trom (2010) for example wasn’t just a huge success in terms of box-office numbers (487K visitors), but it also received the Gouden Kalf at the NFF for Best Art-direction. The movie went on to win many jury and audience awards across the world.

The features Black Out (2012) and De Boskampi’s (Little Gangster) (2015) followed and also won him rave reviews (Variety, Hollywood Reporter) – again praising him for his distinctive visual style and humour. De Boskampi’s also was selected for the prestigious Sundance Film Festival 2016.

Arne likes to work hard and have a laugh at the same time. It is one of the many reasons Halal and Arne make for a perfect match.

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Portfolio

Duo Penotti

Duo Penotti

Arne Toonen's first commercial as director at Halal for the well-known bread spread company.

commercial

food, tv commercial

Samsung

Samsung

Arne Toonen and Cheil Amsterdam made a fun film for Samsung, conveniently guiding you through 'the switch'

commercial

online commercial

Ministry of Defense

Ministry of Defense

Arne Toonen created a commercial for the Dutch Ministry of Defense focussing on the special role technicians have in keeping people save.

commercial

tv commercial

Little Gangster (Boskampi's)

Little Gangster (Boskampi's)

A John Hughes’ inspired comic slapstick, combined with anti-authority attitudes, is recaptured in Little Gangster.

fiction

comedy, feature film, film

Chubby Drums (Dik Trom)

Chubby Drums (Dik Trom)

When Dik Trom moves from Fat Town to Thin City he has to make some changes, both literally and figuratively.

fiction

comedy, feature film, film, kids

Brand Beer

Brand Beer

Brewing beer for ages will only work if you stick to the original plan.

commercial

tv commercial

The Social Shuffle

The Social Shuffle

Generating more respect and empathy amongst kids in schools to prevent bullying. Do the hustle!

commercial

kids, tv commercial

Black Out

Black Out

A former criminal who wakes up one day before his wedding to find a murdered corpse beside him, and no recollection of the night before.

fiction

comedy, feature film, film

NFTA

NFTA

Action packed, comedic and shallow popcorn entertainment is not something they teach at the Netherlands Film Academy.

fiction

comedy, tv commercial

Vitae

Vitae

Find what you love and celebrate it everyday. Classic TVC for Vitae.

commercial

tv commercial

McDonalds

McDonalds

Arne made a few commercials for McDonalds, these are two of them called Men Week & Magnificent 5

commercial, fiction

food, tv commercial