Introducing the extraordinary duo behind Insane, where the brilliant minds of Ine van den Elsen and Sanne Van Wersch converge. Together, they possess an exceptional talent for crafting mesmerizing artificial realms that breathe life into products, collections, and brands. What distinguishes them is their seamless fusion of art direction with a distinctive creative approach, a talent honed during their formative years at the esteemed Design Academy Eindhoven in the Netherlands.

Insane is synonymous with pushing the boundaries of creativity, unwaveringly committed to delivering cutting-edge concepts deeply rooted in the latest trends in art, fashion, and design. Ine and Sanne bring their unique aesthetic sensibilities and tactile expertise to every project, infusing it with innovation and excellence.

Their illustrious portfolio includes collaborations with renowned names such as L’Officiel, De Bijenkorf, General Electric, and Yoni. The hallmark of Insane’s work is their stylized, fashion-forward, and experimental approach, consistently yielding award-winning and trendsetting creations that redefine industry standards.

What truly distinguishes Ine and Sanne is their innate ability to construct visually captivating and entirely original worlds. Insane’s creative brilliance positions them as a driving force in the realm of artistic direction and creative innovation, where they continue to set new standards with each remarkable endeavor.

For Enquiries

Gijs Determeijer

For Press Enquiries


Follow Insane




Endless artistry meets ultimate protection with Ultra Bounce. Witness style and unbeatable bounce protection with CASETiFY from the mind of Insane.