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Johan Primero

Johan Kramer

directorphotographer

Johan Kramer is an advertising icon turned exquisite filmmaker, he is a terrific storyteller who loves the documentary-format.

His first feature-length film was ‘The Other Final’, a documentary about the world’s two lowest ranked national soccer teams, Bhutan and Montserrat, and their match that took place on the same day as the World Cup Final. It won numerous awards at international film festivals including Toronto, Barcelona, Bermuda, Berlin and Avignon. In Holland, it was chosen as the best Sports documentary ever.

His next film project, ‘Sing for Darfur’, premiered at the Tokyo Film Festival and won “Best European Dramatic Feature” at the European Independent Film Festival in 2009.

In 2011, the highly anticipated feature ‘Johan Primero’ arrived in Dutch and Spanish cinemas. A year later, “Bye Bye Super 8” premiered at the Tribeca Film Festial in New York. This sweet documentary short, starring 25 8-year olds, was a farewell to the now obsolete Kodachrome film.

In between his work on long format features, Johan keeps on shooting commercials, quite often with a documentary approach. In his former life, Johan was partner of KesselsKramer, an internationally renowned communications agency. In 2006, Johan left his partnership at KesselsKramer in order to dedicate his time to directing.

More recently Johan picked up photography as well, and not much to anyone’s surprise, he excelled and received much praise for the documentary feel he brings to his images. There is always a sense of intimacy, honesty and purity that has become Johan’s trademark over the years.

Johan is an utter creative at heart, never stands still and is thus also known for creating his own projects. A touching documentary for example, about the stadium speaker of FC Barcelona and a short about Dutch Cycling legend Joop Zoetemelk, are the latest projects to have been created by Johan himself. Recently, Johan curated and art directed exhibitions for several museums and did a children’s book project with his youngest daughter.

Johan is always looking for new stories. Watch this space.

Portfolio

Horacio & Johan

Horacio & Johan

Johan Kramer is invited into the world of photographer Horacio Sequi, who captured Johan Cruyff as he became one of the world's most famous players.

documentary

documentary, football, portrait, sports

The new 100% VR website of...

The new 100% VR website of...

In this short film, CEO and Experience Master Carl Cousteau of 460 gives his unique vision for the VR-possibilities of Johan Kramer's website.

commercial

comedy, online commercial

ANWB

ANWB

This new campaign for the ANWB brings back magical memories to anyone who ever went on a road trip as a child.

commercial

campaign, kids, tv commercial

KRO-NCRV

KRO-NCRV

Everyone has their own story. Public broadcaster KRO-NCRV likes to share these touching, personal stories in their programming as we show in this campaign.

commercial

tv commercial

Let's talk about Johan Kramer

Let's talk about Johan Kramer

A quick introduction to the versatile workstyle of Johan Kramer.

commercial

Eneco

Eneco

Johan directed this impressive 'State-of-the-Union' that was created by Dawn. Starring Pharrell, JR Ewing, Neil Armstrong and many others. Freedom!

commercial

tv commercial

Hotel Holland

Hotel Holland

Johan did the creative direction for Hotel Holland, a concept built on the romance of rail travel and a smart idea to spread tourists all over Holland.

commercial, creative direction

campaign, lifestyle, online commercial

NCOI

NCOI

Johan Kramer directed this TV commercial for NCOI, a Dutch education institution.

commercial

tv commercial

Lotto

Lotto

Friday the 13th is a scary day for some. Not for the Belgium Lotto, that had a huge draw on this exact date, wherefore Johan directed 2 TVCs.

commercial

comedy, tv commercial

Sparta

Sparta

Witness the legendary racing cyclist Joop Zoetemelk, in his last return to the Tour de France, after having completed the race an astonishing 16 times.

commercial, photography

branded content, campaign, sports, tv commercial

Center Parcs

Center Parcs

We spent some time at Center Parcs, hanging out with Mr. Wings, a green bird who loves to observe human behaviour.

commercial

tv commercial

Plan Nederland

Plan Nederland

As a father of two, Johan felt a strong urge to participate in making this campaign that focusses on fathers & daughters.

commercial

campaign, tv commercial

The Voice of Barça

The Voice of Barça

Johan made this charming portrait of Manel Vich, Barcelona's 77-year-old match day announcer. First published on The Green Soccer Journal.

creative direction, fiction, photography

editorial, football, portrait, short film, sports

DELA

DELA

For this Dutch insurance company we trained 22 fathers to become cameramen and film the birth of their babies. The result is as intimate as it gets.

commercial

branded content, campaign, kids, portrait, tv commercial

Citizen

Citizen

Johan Kramer takes us through the history of the Japanese watch brand Citizen in this special brand film that we made together with Wieden+Kennedy.

commercial

tv commercial

LBS

LBS

Johan made this TVC for the Volks- und Raiffeisenbanken celebrating narrow-mindedness.

commercial

tv commercial

FOX Sports

FOX Sports

When Fox Sports entered the Dutch arena they asked the biggest fan in the world to make this epic film celebrating Dutch & European football.

commercial

campaign, football, sports, tv commercial

Coca Cola

Coca Cola

Que sera, sera, whatever will be, will be. A classic football commercial for the biggest brand in the world.

commercial

football, sports, tv commercial

The Other Final

The Other Final

The Other Final tells the story about a remarkable football game between Montserrat and Bhutan, the two lowest ranked teams in the world.

documentary

documentary, football, sports

Nuna Chair

Nuna Chair

One of Johan's classics, a story about a chair.

commercial

tv commercial

My Dutch Family S16

My Dutch Family S16

Some new short Instagram films for Dutch Fashion label ‘My Dutch Family’.

commercial, creative direction

fashion, online commercial

Silence Out Loud

Silence Out Loud

Announcement for the upcoming exhibition in the Kranenburgh Museum, curated by Joost Zwagerman.

commercial

art, online commercial

Milka

Milka

Johan Kramer directed this sweet little fairy tale for Milka.

commercial

food, tv commercial

I'm going to write children's books when I grow up!

I'm going to write children's books when I grow up!

An exhibition and magazine by Johan Kramer and his youngest daughter Lila Shu, about how to become a children’s book author.

photography

book, portrait

My Dutch Family

My Dutch Family

Johan created the name for this new Dutch fashion label , founded by a brother and sister, and shoots their new collections twice a year.

photography

campaign, fashion

Wankendorf

Wankendorf

Each year, Johan visits this obscure village in the North of Germany to take new photographs for a long planned book. Spitze!

photography

art, portrait

Football, football & football

Football, football & football

Here we have a selection of photographs of footballers taken by Johan.

photography

football, portrait, sports

Johan Kramer meets Johan Kramer

Johan Kramer meets Johan Kramer

It happened not so long ago in a steel factory in Zaandam. Johan met his namesake. It could be the start of another personal project of Mr. Kramer.

photography

portrait

COPA

COPA

Everyone is focussed on the biggest players of the world, but lesser heroes deserve a COPA too.

commercial

football, sports, tv commercial

Spreadshirt

Spreadshirt

Johan came across some special characters on the streets of Barcelona in this series for the international T-shirt brand Spreadshirt.

photography

portrait

Spreadshirt

Spreadshirt

Johan Kramer shot this TV commercial for the German T-Shirt brand in Berlin.

commercial

tv commercial

My Dutch Family

My Dutch Family

Johan shoots the second campaign for this fresh Dutch fashion brand.

creative direction, photography

campaign, fashion, lifestyle

DELA

DELA

Johan photographed parents of new borns in true documentary style for Dela, in collaboration with Ogilvy.

photography

portrait

Swisscom

Swisscom

Johan Kramer directed this nostalgic commercial with Tina Turner, showing her hidden Swiss roots.

commercial

tv commercial

COPA

COPA

Johan Kramer directed this commercial for the true football romantics.

commercial

campaign, football, sports, tv commercial

KPN Bedtime Stories

KPN Bedtime Stories

We shot this commercial for KPN celebrating the art of reading bedtime stories.

commercial

kids, tv commercial

Ben

Ben

Johan Kramer is the creative father of the Ben commercials. His latest and first commercial for the Dutch telecommunicator.

commercial

tv commercial

My Dutch Family

My Dutch Family

Johan Kramer shot this subtle and efficacious 8mm film for the fashion brand My Dutch Family.

commercial, creative direction, photography

fashion, online commercial, portrait

Ben

Ben

Johan shoots the campaign of Ben.

photography

campaign, portrait

My first coffee

My first coffee

An initiative bij Mr. Coffee aka Johan Kramer. He interviews people he likes about the thing he likes best, coffee. Where did you have your first cup?

commercial

art, food, lifestyle, online commercial

Bye Bye Super 8

Bye Bye Super 8

This film pays tribute to Kodachrome Super 8 and displays the importance of its existence.

fiction

art, portrait, short film

Dettmar Cramer

Dettmar Cramer

Kramer meets Cramer, the man who brought football to Japan in 1960.

fiction

branded content, football, short film, sports

Johan Primero

Johan Primero

In 2010 Johan made the feature Johan Primero and these are some of the cast members.

photography

still life

Menzis

Menzis

Johan Kramer directed this iconic Menzis commercial that reminds us of the importance of versatility.

commercial

tv commercial

Flipper

Flipper

A short film celebrating the invention of the Flipper.

fiction

short film

Ziggo

Ziggo

A golden oldie commercial for the introduction of Ziggo in the Netherlands.

commercial

tv commercial

The Crisis and Us

The Crisis and Us

A special edition DVD of Johan Kramer's feature film 'The Crisis and Us' is now available in our web shop.

news

fiction

Metropolis

Metropolis

Johan was commissioned to shoot Berlin-based illustrator and designer Maria Nogueira Walnut.

photography

portrait

New Shoes

New Shoes

There is one shoemaker in this entire world who specializes in shoes for giants. This film portrays the craftsmanship and dedication of this skill.

fiction

music video, portrait

Johan Primero

Johan Primero

Johan Primero tells the tale of a dedicated and nostalgic FC Barcelona fanatic that falls in love. It’s Johan Kramer feature film debut.

fiction

comedy, feature film, football, sports