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Jonathan Herman

director

Born in London, Jonathan Herman moved to the Netherlands at the tender age of 9. After dipping his nose into the world of music at the Amsterdam Academy of Music, Jonathan decided to swap his guitar for a camera instead. As it turns out, it was a clever decision indeed, for Jonathan has since carved out a niche of his own and has established himself as one of the most sought after commercial directors of his time.

Known for his tremendously beautiful body of work, Jonathan always insists on very strong art direction and never fails to deliver laughs. In fact, comedy plays a major role throughout his work and has become synonymous with his name.

As for Jonathan’s many accomplishments and awards, he’s got plenty under his belt. Some of his more high profile ones include winning the Gold Lion at Cannes as well as the Grand Prix de Strategies in Paris for two spots he directed for the French newspaper L’Equipe, three golden Lamps at the ADCN awards in Holland.

His longstanding collaboration with Bavaria Beer and the infamous ‘Life is Life’ commercials won him the ADCN Lamp for best director at the 2009 Dutch Art Directors Award. Jonathan since has been directing more of these incredibly bold and fun commercials for long term client Bavaria, starring Hollywood heavyweights such as Mickey Rourke and Hugh Hefner, and most recently Charlie Sheen. The list of celebrities Jonathan worked with over the years is impressive, Kiss, Bruce Willis, Sarah Jessica Parker, Sport legend Eric Cantona, Andrea Pirlo and boxing legend Mike Tyson.

 

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Portfolio

H&R Block

H&R Block

You worked hard for your money! It's not Tax Season, it's Pay Back Season!

commercial

tv commercial

Volkswagen e-Golf

Volkswagen e-Golf

Jonathan took the new VW e-Golf for a long long road trip! Sweet father and son film...

commercial

tv commercial

Not On The High Street

Not On The High Street

Jonathan creates a wonderful world for this TVC mixing his trademark eye for style with a touch of tongue-in-cheek humour.

commercial

tv commercial

Subway

Subway

Meet Janet who is forever being short-changed by life until she visits a Subway and is finally satisfied.

commercial

comedy

Bavaria

Bavaria

Throughout the years Jonathan directed plenty of the incredibly bold and fun commercials for Bavaria, starring Hollywood heavyweights such as Hugh Hefner.

commercial

comedy, tv commercial

L’Equipe

L’Equipe

In 2007 Jonathan wins a Gold Lion at Cannes as well as the Grand Prix de Strategies in Paris for two spots he directed for the French newspaper l'Equipe.

commercial

comedy, kids, tv commercial

Lotto

Lotto

Johathan Herman made this commercial for Lotto starring Kiss.

commercial

comedy, tv commercial

Orange

Orange

Another classic for the French market.

commercial

comedy, tv commercial