Play
adidas
Here to Create: Creativity Gets You Noticed
Paul directs a punchy, energetic spot part of the wider ‘Here to Create’ themed campaign celebrating creativity in sport. Set to “Whatever I Want” by Sterling Hayes, and including footage shot with 15 mm, 35 mm and infra-red technique, the spot sees undiscovered players from adidas’ “Tango Squad” break into the Real Madrid training ground.
Adidas set up the Tango Squad community in 2016 to encourage already soccer-obsessive, socially connected 16-19 year olds to get involved with the brand; the cast of the ad features members from the U.K. Spain, Mexico, France, Germany and Italy.
