Halal

Menu
Play

adidas

Alphaedge 4D

Credits

DOP

KRISTIAN ZUNIGA

More

Ryan digs deeper into adidas’ cutting edge 4D manufacturing methods, drawing interesting parallels between the craft of sportsmanship and product design.

“This film offered an opportunity to continue the work I’ve done with adidas, and dig deeper into the cutting edge 4D manufacturing methods their teams have invented. By filming world class athletes competing in their respective sports and marrying this with a stylized depiction of the 4D process, we were able to draw interesting parallels between training and product design/manufacturing. Furthermore, we filmed with a custom made 360° spinning body-mount rig to offer a unique POV of the product.” – Ryan Staake