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ARNETTE

Born in 1992

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PHOTOGRAPHY

Vitali Gelwich

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Classic eyewear brand Arnette pays homage to their 90’s heritage and at the same time takes a leap into the future with this fresh campaign film directed by Rogier Smalhout and photography by Vitali Gelwich. Bringing to life the brand’s new tagline ‘Born in 1992’ we hit the streets of Berlin to follow a group of young creative individuals on a carefree summer day, introducing an iconic brand to a new generation.

stills

Photography by Vitali Gelwich