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Coca-Cola
Alma
Coca‑Cola — a brand synonymous with the holiday season for nearly a century—is kicking off a new tradition in 2022 with the launch of its first-ever Christmas anthology series under the “Real Magic Presents” creative platform.
“Christmas Always Finds Its Way”, streaming now on Amazon Prime Video in more than 100 countries and on YouTube in the Philippines, New Zealand, Argentina, Chile and Bolivia, shares diverse stories of human connection and triumph over adversity to show that the holidays always bring people together. The first episode — “Alma” (12 mins) — is directed by Vellas.
Alma is set in a town in Mexico famous for making Christmas decorations for the world all year round. Residents no longer feel the magic of Christmas, until an event reignites the magic of the season.