DDB Unlimited

The Performance Agency

The digital world we inhabit makes everything possible. Special effects are created with a single click on the computer. Another Duo produced a film for DDB Agency, a merged company comprising three Omnicom agencies specializing in data. This film unveils the enchantment of the everyday analog world, devoid of any digital effects. Instead, all the special effects were actual chemical experiments, set within a film set crafted from handblown laboratory glass. Real life magic.