WE ARE PiMore
Together with our friends at WE ARE Pi and Desperados, we created a one-of-a-kind musical experience combining sound systems from across Europe with Bulgarian DJ KiNK for an unique experiment.
Our researchers found sound systems in France, Germany, and the UK, and brought them all to Amsterdam. Circus Family and OWOW came onboard to handle lighting installations and interactive audio technology respectively, and together we set out to create a memorable experience for the attendees that would also put us in a position to create compelling content for Desperados.
Shooting everything as it unfolded, we captured footage in multiple formats and aspect ratios to account for the myriad of deliverables, and to make sure editor Will Judge and post house Smoke & Mirrors would be able to create an ecosystem of content for Desperados to use all over the world to use on all the platforms where the brand is active.