Together with XXS Thijs Schreuder-Rinnooy Kan and HALAL created the new Hema spring campaign. Spring is all about celebrating the start of a new season filled with hope, blossoming plants and the cutest little sounds lingering in the air. It is the time we start to feel more love and generally view life in a slightly lighter manner. Precisely these were the feelings that director Thijs Schreuder-Rinnooy Kan was able to capture so beautifully in this new Hema commercial.
Shot in South Africa, we hope you all can share our enthusiasm for this wonderful time ahead of us!
See yah winter, hello spring!