Hotel Holland




From Form

At Halal, we love to work on integrated projects, right from the start. Johan Kramer is overseeing the creative strategy and all visual communication for Hotel Holland. This is a new innovative initiative from the Lloyd Hotel and Dutch Railways, to create in 2018 hotel rooms in at least 40 train stations all over The Netherlands. A concept built on the romance of rail travel and a smart idea to spread tourists all over Holland.

The hotel will start with a pilot of two stations: Hotel Holland Zandvoort and Hotel Holland Baarn Station. The first creative work is part of a soft launch to inform different target groups step by step. The short film was directed by Johan, the animation film was made with From Form, who were also responsible for the design of one of the posters (Baarn). Other creative partners on this new exciting project are our friends Maria Walnut (graphic design) and Damien Poulain (Poster Zandvoort).

From Form

Damien Poulain

From Form

Maria Walnut & Johan Kramer