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Hugo Boss
Who Will You Be Next?
Emmanuel Adjei’s moody piece for Hugo Boss shot on 35mm is keen to get a move on. A restless man ventures into the city after hours – of course, he cuts a rather dapper figure while he’s at it.
The “upwardly mobile protagonist seeking something more” is a well-worn trope, but it’s a good-looking execution. Emmanuel Adjei produces some strong urban imagery as city lights flicker and transport fizzes by in the background.
