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Menzis

I am beautiful

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DDB

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For the ‘Mens, wat ben je mooi’ (You’re a beautiful person) campaign from Menzis we invited four different people to a studio in Amsterdam. We told them they were invited to do an interview about their lives and their achievements. Little did they know we secretly interviewed their beloved ones weeks before the interview. Director Mea Dols de Jong carefully selected fragments from the interviews to surprise our cast on set, showing them how beautiful they are.