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Michelob

Call from Nature - Superbowl 2019

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FCB Chicago

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Actress Zoe Kravitz stars in Emma’s first ever Super Bowl spot, using ASMR to make Michelob Ultra stand out with a whispered message about its organic brew, Pure Gold.¬† The 45-second ad, that has earned over 14 million views, makes use of the sensory phenomenon known as¬†autonomous sensory meridian response, commonly called ASMR, in which people experience a calming or tingling sensation in response to certain sounds like whispering and finger tapping.

Emma shares her thoughts on the ad with Muse by Clio.