National Corona-Prevention Campaign

Only Together


Creative Agency

Roorda & BKB


Campaign for the Dutch government with the aim to provide clarity surrounding the guidelines and regulations regarding Covid-19 (Corona) in the Netherlands, and encourage a sense of togetherness. Various films and social assets spread out over a couple of weeks, directed by Sam de Jong, Mees Peijnenburg and hundreds of individuals in their own homes. The execution echoes the spirit of togetherness at the core of the campaign, relying purely on user-generated content.

The first and main film, directed by Sam, had 24-hours from concept, research and casting to receiving more than 600 contributions from homes all over the country. A particularly heartfelt thank you to all who are staying home, who contributed and of course the whole team who worked day and night for 48-hours to pull this together.

More information on Adformatie.

‘A Bit More Together’ – directed by Mees Peijnenburg

‘Only Together’ – directed by Sam de Jong


‘Back to School’ – directed by Mees Peijnenburg

‘Only Together’ – Hang On – directed by Sam de Jong

‘Only Together’ – Distance – directed by Sam de Jong

‘Routines’ – directed by Mees Peijnenburg

‘Talk About It’ – directed by Mees Peijnenburg

‘Alone Time’ – directed by Mees Peijnenburg