Patta x FC Barcelona x Nike

Culers del Món

Iconoclast and HALAL have joined forces to craft a captivating campaign film for the collaborative capsule collection between Patta, FC Barcelona and Nike. The monumental release unites Blaugrana fans worldwide and extends an invitation to a new generation to embrace the cherished Culers del Món legacy.


The creative concept was developed in close collaboration with Vincent van de Waal (Creative Director Patta) and Lukas Nieuwenhuijsen (Nike Relationships Director).


Paul Geusebroek directed a stunning film that vividly portrays the visual philosophy of the human heart and circulatory system, pumping fans’ shared Barçablood through veins (blau) and arteries (grana), symbolizing the pulse of Culers everywhere. The rhythmic hymn of the club’s anthem ‘Cant del Barça’, speaks directly to the heart of every FC Barcelona fan and spreads around the world.


The campaign film was shot in Amsterdam, Suriname and Barcelona to enhance the historical narratives of both the Amsterdam-based streetwear brand and the Catalan football club. It showcases the complete Patta x FC Barcelona x Nike collection, including jerseys, an anthem jacket and pants, hoodies, T-shirts, a cap, and a limited-edition Air Max Plus shoe in Barça-inspired colorways, from cozy living rooms to bustling streets and thrilling stadiums.


The Patta x FC Barcelona x Nike collection will be available online and at Patta stores from October 13, and on the SNKRS app, fcbarcelona.com, and select Nike partner stores starting October 16.