PUMA x PAM PAM
A campaign about sisterhood for the release of PUMA’s feline shoe. For this campaign, Denisse did the casting and intentionally chose two sisters with a powerful story and bond. They had originally come to Denmark as refugees from Kosovo. Together with them, she has chosen a floral fabric that resembled the patterns in the scarves worn by traditional Kosovan women and in the upholstery of their living rooms. Denisse wanted to integrate parts of their culture into the story, a juxtaposition between an idyllic Danish landscape and their heritage. She also got to interview the sisters for PAM PAM to dive deeper into the strong kinship and loyalty built by siblings in Kosovan-Albanian culture.
