The Social Hub

Whatever your journey, it starts here

The Social Hub has arrived. The rebrand and repositioning of The Student Hotel has been brought to life by HALAL Studios. They were the architects behind the ‘Open Doors’ concept – a lively and colourful 360° introduction campaign called ‘Whatever Your Journey, it Starts Here’. The ‘Open Doors’ creates aims to give people a sneak-peek into the different rooms at The Social Hub, sparking imagination and inspiring people to start a new journey.

It depicts the journeys the brand’s community go on, and how these come together through experiences at The Social Hub – from a personal growth journey of a student, to a business growth journey of an entrepreneur building an impactful business, to travelers meeting new people. The photos show connections being made and is an invitation to join The Social Hub’s community.