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Volkswagen Women's World Cup

The Future is Watching

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DDB Berlin

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Anna captures the energy of our current times – that contagious, uplifting wave of powerful, strong women – for Volkswagen and DFB (Deutscher Fussball-Bund)’s Women’s World Cup spot. The film truly hits┬áthat magical spot of being epic and empowering without feeling forced or losing its approachability and realness. Anna wanted to portray real athletes, real amateur footballers and real women who encapsulate sportsmanship. As a documentary maker, her goal was to reveal their stories and capture their unique energy. By showcasing these inspiring personalities and focusing on the human level of the narrative, she beautifully translates the brand message into visuals: the future is watching.