From Sweden Not Hollywood
From Sweden Not Hollywood is a series of 28 idents for Volvo’s sponsorship of Sky Atlantic.
For this series of idents, Volvo takes us back to its homelands; a unique and beguiling land, rugged, honest yet breathtakingly beautiful and most importantly inexorably connected with the brand. Juriaan shot the spectacular landscape of the Swedish countryside around Stockholm and Kiruna, comparing and contrasting the explosive drama of Hollywood production to the no-less-dramatic natural beauty of Sweden.
The idents will be on-air until 2016 on Sky Atlantic.
See all idents HER