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Olya Oleinic attempts to define the idea of the ‘viewed-once’ Whatsapp-image, giving us insights into private virtual chats with friends and family. A replicate of what feels like real moments from life, captured by you, by me or even by the neighbor’s kid.

Oleinic invited individuals to perform as the closest friend of the person in the frame, to show real and memorable moments that can be shared in an instance within close circles via the app. Through this journey, she has created the perfect balance between quiet and tumultuous moments, joyful and intimate ones — almost as if looking into someone else’s inbox. Her camera has become a friend, an observer, a participant or sometimes even a mirror. Olya’s vision transformed the results into an authentic representation of real life.