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Wrangler

Welcome to the New West

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DOP

Corey Waters

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For their 2019 FW campaign, Wrangler goes back to their roots and welcomes you to the new west. With a 90-second film directed by Caroline and photography shot by Olya Oleinic and Kyle Weeks, the work oozes of a deserted, raw Americana vibe and brings Wrangler’s Western heritage into the context of now. Caroline was inspired to create a modern follow-up of the iconic Wrangler campaign by Jonathan Glazer, ‘Follow the Yellow Brick Road’. Using heritage Wrangler pieces throughout, the film feels honest; a collection film that doesn’t feature the collection. It’s about the attitude, the spirit.