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Wrangler

Welcome to the New West

Credits

Stylist

Lisa Anne Stuyfzand

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For their 2019 FW campaign, Wrangler goes back to their roots and welcomes you to the new west. The campaign includes photography by Olya Oleinic and Kyle Weeks, and a film directed by Caroline Koning. The three individual makers worked in close creative collaboration to develop the concept in dreamy synergy across film and photography. The photography took a narrative and documentary approach, showcasing Olya and Kyle’s ability to capture real moments as they followed the characters pre-and-post shoot.

Bringing Wrangler’s Western heritage into the context of now, the work is a celebration of American style.