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Johan Kramer

director

Johan Kramer is an advertising icon turned exquisite filmmaker – a terrific storyteller who loves the documentary-format. In his former life, Johan was partner of KesselsKramer, an internationally renowned communications agency. In 2006, Johan left his partnership at KesselsKramer in order to dedicate his time to directing.

His first feature-length documentary, ‘The Other Final’ (2003), won numerous international awards in its portrayal of the world’s two lowest ranked national soccer teams, Bhutan and Montserrat. His next film project, ‘Sing for Darfur’ (2008), premiered at the Tokyo Film Festival and won “Best European Dramatic Feature” at the European Independent Film Festival. In 2011, the highly anticipated feature ‘Johan Primero’ arrived in Dutch and Spanish cinemas. A year later, “Bye Bye Super 8” premiered at the Tribeca Film Festival in New York. This sweet documentary short, starring 25 8-year olds, was a farewell to the now obsolete Kodachrome film. His most recent documentary, ‘KEEPER’ (2019), premiered at the Netherlands Film Festival and was nominated for the prestigious Dutch film critics award.

In between his work on long format features, Johan keeps on shooting commercials, quite often with a documentary approach. More recently he picked up photography, and not much to anyone’s surprise, he excelled and received much praise for the documentary feel he brings to his images. There is always a sense of intimacy, honesty and purity that has become Johan’s trademark over the years. An utter creative at heart, Johan never stands still and is thus also known for creating his own projects. Whether it’s a touching documentary, quirky analogue photography project or an experimental short film, his work keeps surprising and attracting new audiences.

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Portfolio

KEEPER

KEEPER

A documentary about the outsiders in football, and a tribute to the outsiders in life. Winner of the Netherlands Film Festival Critics Choice Award

documentary

FOX Sports

FOX Sports

FOX Sports kicks off the new football season with a charming campaign directed by Johan

commercial

Das Handwerk

Das Handwerk

Das Handwerk teams up with Heimat and a selection of HALAL directors including Johan to pay homage to the art of craftsmanship

commercial

Citizen

Citizen

Johan Kramer takes us through the history of the Japanese watch brand Citizen in this special brand film that we made together with Wieden+Kennedy.

commercial

Pearle

Pearle

Pearle and Johan turn their new campaign into one big eye test

commercial

Yan Ho

Yan Ho

An introduction to the life and work of Yan Ho - a man who spent his entire creative career shooting a white ping pong ball

fiction

CZ

CZ

Johan shows how the Dutch health insurance company goes beyond healthcare

commercial

Rabobank

Rabobank

Johan went on tour with a 35mm film camera all over the Netherlands to make portraits of twenty different local clubs and organisations for Rabobank

commercial

HEMA

HEMA

No scripts, no hidden agenda. Uncensored stories from HEMA for and by its fans

commercial

Swisscom

Swisscom

The magic of football captured at its best by Johan Kramer for Swisscom

commercial

FOX Sports

FOX Sports

Just because the World Cup is over, doesn't mean the football excitement has passed. A 'fan-tastical' story getting us ready for the new football season

commercial

Eneco

Eneco

Johan directed this impressive 'State-of-the-Union' that was created by Dawn. Starring Pharrell, JR Ewing, Neil Armstrong and many others. Freedom!

commercial

Grolsch

Grolsch

Johan Kramer and Fitzroy show character for Grolsch's latest campaign

commercial

Let's talk about Johan Kramer

Let's talk about Johan Kramer

A quick introduction to the versatile workstyle of Johan Kramer.

commercial

Coca Cola

Coca Cola

Que sera, sera, whatever will be, will be. A classic football commercial for the biggest brand in the world.

commercial

Sparta

Sparta

Witness the legendary racing cyclist Joop Zoetemelk, in his last return to the Tour de France, after having completed the race an astonishing 16 times.

commercial, photography

ANWB

ANWB

This new campaign for the ANWB brings back magical memories to anyone who ever went on a road trip as a child.

commercial

The Voice of Barça

The Voice of Barça

Johan made this charming portrait of Manel Vich, Barcelona's 77-year-old match day announcer. First published on The Green Soccer Journal.

creative direction, fiction, photography

Swisscom

Swisscom

Johan Kramer directed this nostalgic commercial with Tina Turner, showing her hidden Swiss roots.

commercial

DELA

DELA

For this Dutch insurance company we trained 22 fathers to become cameramen and film the birth of their babies. The result is as intimate as it gets.

commercial

LBS

LBS

Johan made this TVC for the Volks- und Raiffeisenbanken celebrating narrow-mindedness.

commercial

FOX Sports

FOX Sports

When Fox Sports entered the Dutch arena they asked the biggest fan in the world to make this epic film celebrating Dutch & European football.

commercial

The Other Final

The Other Final

The Other Final tells the story about a remarkable football game between Montserrat and Bhutan, the two lowest ranked teams in the world.

documentary

Miele

Miele

Dawn presents a fresh and different campaign film for Miele, where director Johan Kramer zooms in on the person rather than the machine

commercial

COPA

COPA

Everyone is focussed on the biggest players of the world, but lesser heroes deserve a COPA too.

commercial

COPA

COPA

Johan Kramer directed this commercial for the true football romantics.

commercial

KRO-NCRV

KRO-NCRV

Everyone has their own story. Public broadcaster KRO-NCRV likes to share these touching, personal stories in their programming as we show in this campaign.

commercial

Bye Bye Super 8

Bye Bye Super 8

This film pays tribute to Kodachrome Super 8 and displays the importance of its existence.

fiction

Menzis

Menzis

Johan Kramer directed this iconic Menzis commercial that reminds us of the importance of versatility.

commercial

Ziggo

Ziggo

A golden oldie commercial for the introduction of Ziggo in the Netherlands.

commercial