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Karim Huu Do

director

 

Karim Huu Do is a filmmaker who combines a powerful emotional dimension with undeniably strong imagery, bringing to his work a trademark of visual dreamscapes and unsettling hyperreality. Raised in Switzerland by a Moroccan mother and a Vietnamese father, Karim’s mix of backgrounds and cultures helped shape his mindset and inspired his boundary-pushing approach to directing.

With his cinematic and provocative style, he has built striking campaigns for brands like Converse, H&M, and The Olympic Games, as well as his Superstar campaign for Adidas, featuring Pharrell Williams and David Beckham. Most recently, Karim shot a visually enthralling film for Rimowa, starring world-famous tennis player Roger Federer and a sensorial and elegant Hugo Boss campaign with Chris Hemsworth.

His work in music videos, fashion films, and commercials has been recognized with various prizes including Clio, D&AD, Cannes Lions, Epica, and a UKMVA award. Listed as one of the top new creatives in the world by Dazed Magazine and New Director of the Year by Shots, Karim’s films are as trailblazing and memorable as they come.

As expected, Karim is currently developing his first feature, a period piece in Japan’s 17th century as well as a TV show with NBC universal. In 2021, he wrote and directed his first short film – a tragic love story set during the decolonization of Congo.

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Portfolio

Rimowa

Rimowa

Leveraging the brand’s strongest equity, its community, Karim directed the chapter portraying Tennis legend Roger Federer

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H&M

H&M

Star-filled lip-syncing extravaganza, channeling Wham! in funky spot directed by Karim

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adidas Originals

adidas Originals

Setting the record straight on the true meaning of a superstar

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adidas x Arsenal

adidas x Arsenal

adidas pays tribute to Arsenal's global fan base with a film directed by Karim to promote the team's third kit ahead of the Premier League's 2020 return

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Amnesty International

Amnesty International

Award-winning campaign with a simple message that's easy to forget: you can switch it off. They can’t

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Converse

Converse

Connecting the brand's street style icon with a new generation of creators for its 100-years anniversary

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IKEA

IKEA

In challenging times, there is always someone to help. Karim pays a tribute to all those who bring people together. We all deserve a true home

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PRSNT

PRSNT

Karim's take on what impact new technologies will have on human evolution

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The Shoes feat Blaine Harrison

The Shoes feat Blaine Harrison

Karim Huu Do showcases “a hellish relationship breakdown into a disturbing slice of cinema" for the French duo

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Sprite

Sprite

Uplifting spot following young people who have been the target of bullies. Their response to the negative comments? Love

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Gillette

Gillette

Anthemic Gillette Olympics spot reveals the unyielding dedication to overcome adversity in the pursuit of athletic excellence

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Pure

Pure

Nothing is pure and nothing is simple in this cinematic, mindboggling short film

fiction

adidas Originals x Alexander Wang

adidas Originals x Alexander Wang

Short to launch the adidas Originals by Alexander Wang collection presented during the 2016 NY Fashion Week

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Hugo Boss

Hugo Boss

Chris Hemsworth goes back to nature in Karim's campaign film for the fragrance Boss Bottled Infinite

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