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Hugo Boss

Karim Huu Do

director

Karim Huu Do is a filmmaker who combines a powerful emotional dimension with undeniably strong imagery. With his cinematic and provocative style, Karim has built striking campaigns for brands like Converse, H&M, and Gillette, as well as his “Superstar” campaign for adidas, featuring Pharrell, Rita Ora, David Beckham, and Damian Lillard. Most recently, Karim shot a visually enthralling film for Rimowa, starring world-famous tennis player Roger Federer aka „Mr. Swiss“.

His work in music videos, fashion films and commercials has been recognised with various prizes including Clio, D&AD, Epica and a UKMVA award. Listed as one of the top new creatives in the world by Dazed Magazine and New Director of the Year by Shots, Karim’s films are as trailblazing and memorable as they come. His mindset to always seek outside the boundaries is shaped by a mix of cultures, being born from a Moroccan mother and a Vietnamese father, raised in the French part of Switzerland.

 

 

 

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Portfolio

Rimowa

Rimowa

Leveraging the brand’s strongest equity, its community, Karim directed the chapter portraying Tennis legend Roger Federer

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H&M

H&M

Star-filled lip-syncing extravaganza, channeling Wham! in funky spot directed by Karim

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adidas x Arsenal

adidas x Arsenal

adidas pays tribute to Arsenal's global fan base with a film directed by Karim to promote the team's third kit ahead of the Premier League's 2020 return

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Amnesty International

Amnesty International

Award-winning campaign with a simple message that's easy to forget: you can switch it off. They can’t

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adidas Originals

adidas Originals

Setting the record straight on the true meaning of a superstar

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Converse

Converse

Connecting the brand's street style icon with a new generation of creators for its 100-years anniversary

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The Shoes feat Blaine Harrison

The Shoes feat Blaine Harrison

Karim Huu Do showcases “a hellish relationship breakdown into a disturbing slice of cinema" for the French duo

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Sprite

Sprite

Uplifting spot following young people who have been the target of bullies. Their response to the negative comments? Love

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Gillette

Gillette

Anthemic Gillette Olympics spot reveals the unyielding dedication to overcome adversity in the pursuit of athletic excellence

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Pure

Pure

Nothing is pure and nothing is simple in this cinematic, mindboggling short film

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adidas Originals x Alexander Wang

adidas Originals x Alexander Wang

Short to launch the adidas Originals by Alexander Wang collection presented during the 2016 NY Fashion Week

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Hugo Boss

Hugo Boss

Chris Hemsworth goes back to nature in Karim's campaign film for the fragrance Boss Bottled Infinite

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