Madja is a self-taught Amsterdam-based director, notable for his work ranging from commercial projects, music videos and visual narratives. With a Masters degree in Business he escaped the conventional route and has rather paved his own path to storytelling. Taking advantage of his unorthodox path to becoming a filmmaker, his work represents a different voice in the industry. Madja consciously strives to bring a more diverse point of view to filmmaking.
During his years as a filmmaker, he has been acclaimed for his work with streetwear brand Patta, Hip-Hop festival Appelsap and international brands such as KLM, Vodafone and Samsung. His music video ‘Habiba’ for Dutch-Algerian rapper Boef is currently one of the most watched Dutch YouTube clip ever with its 50 million views. In 2017, he partnered with HALAL for his first short fiction film, Stray Sheep, premiering at Nederlands Film Festival autumn 2018 and online at NOWNESS spring 2019. The film also won a Silver Screen at the 2019 Young Director Award (YDA).