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Michael Lawrence

director, photographer

Michael Lawrence is a director and photographer whose work echoes an invigorating diverse skillset and approach to the craft. His varied background and life experience has cultivated a unique voice that is highly influenced by his passion for having a hand at the core of creating — adding a personal touch while operating and shooting his work as a DoP. He calls it the ultimate creative triangle; optimising production by combining directing, shooting and photographing. Equipping him to speak holistically about the project at hand, Michael’s technical yet creatively minded approach has become his signature. His interest in humanity imbues every story with artful visuals and a uniquely astute human depth, resulting in images and films that are as visceral as they are immersive.

With an emotional rawness and intimacy that challenges what is expected of advertising, Michael’s work has garnered recognition at Cannes, D&AD, Ciclope, the Clios and many other creative award shows worldwide. He has directed and photographed campaigns for some of the world’s leading brands, including Nike, Reebok, Chevrolet, Nespresso, Powerade, and Google, with agencies ranging from the global to the boutique – Wieden & Kennedy, Anomaly, Sid Lee, 72 & Sunny, BBH, Mother and AKQA, to mention a few. His images have been featured in NYTimes Magazine, WRPD, Fader, VICE, Pitchfork, and Indie Magazine.

Michael always attempts to make time for the obscure, with ingenuity stemming from a diversity of traveled interests, inspirations, and life experiences. Motivated by people and driven by collaboration, he thrives on juggling personal artistic projects alongside commissioned work in various forms.

COMMERCIAL ENQUIRIES

Gijs Determeijer

PHOTOGRAPHY ENQUIRIES

Mariella van der Zee

MEDIA ENQUIRIES

Ine Kim

Portfolio

Oakley

Oakley

Starring Chloe Kim, Mikhaela Shiffrin, Ståle Sandbech, Jamie Foy, Mark Cavendish & Bubba Watson in celebrated ode to athletic obsession

commercial, photography

Nespresso

Nespresso

An intimate and poetic manifesto for global campaign including film and print

commercial, photography

Wrangler

Wrangler

Wrangler invites the world to 'Wear With Abandon' in global campaign by Michael

commercial, photography

Ancestry

Ancestry

A journey through different eras of German history to explore our roots through our ancestors’ experiences

commercial

LA 2028

LA 2028

Theatrical mini-film and multi-channel installation to launch LA 2028 Olympics

commercial

Wray & Nephew

Wray & Nephew

Celebration of the Jamaican spirit for the Rum brand's global campaign

commercial

Reebok

Reebok

A spot venturing through the average days of a human life span, 25,915 days

commercial

CIBC

CIBC

Impactful film about a breast cancer survivor for CIBC's Run For the Cure campaign

commercial