Award-winning director Yousef, is known for creating mind-bending music videos and commercials described as “wonderfully weird. His talent for merging comedy and magical realism – with a sprinkle of the absurd – has garnered industry and national attention over the last two years.
The multi-talented 26-year-old lives in Manchester (UK) and specialises in VFX-focused magical realism that is undeniably fantastical, but not over the top or slapstick. Basically, it’s real life with surreal elements. He’s also genuinely funny, and has a way of getting his message across without his films being predictable or overly product-based.
His uniquely odd campaign for BBC iPlayer was widely acclaimed and his hallucinatory music video for Piero Pirupa’s Braindead won a Wood Pencil for Music Video: Concept at the 2021 D&AD Awards, as well as being included on shortlists for the 2020 Young Director’s Award and the UKMVA’s. Most recently, Yousef’s spot for Old Spice’s Curls Are Cool was named a 2022 Webby Winner in Video, in the Experimental & Weird category.
Outside of the world of film, Yousef is also a designer and art director, crafting visuals for major-label albums and single campaigns for the likes of Michael Kiwanuka, Wretch 32, Dizzee Rascal, Devlin, Yizzy, Gregory Porter, and Sway.